01.10.2025
Ready for departure?
“Ladies and gentlemen, this is your captain speaking. Welcome on board our flight around the Matterhorn. We expect spectacular conditions along the route. On behalf of the entire crew, we wish you a pleasant flight.”, welcomes us the crew of the new, compelling Matterhorn Alpine Crossing campaign, which presents the cable car journey as an exclusive travel experience across the Alps. At the heart of the communication is the Matterhorn Alpine Crossing Cabin Crew, which accompanies guests on a unique cable car journey around the Matterhorn – led by Anna, who guides us through the campaign messages as a charming cabin attendant.
The cabin crew creates a new narrative dimension, making the Matterhorn Alpine Crossing more than just a technical masterpiece – it becomes a whole new experience. The cabin crew gives the Matterhorn Alpine Crossing a face that stands for hospitality and quality service, while also conveying emotions and information to guests. This turns the journey through the fascinating fauna, flora and glacier landscape once again into an experience of its own kind. The adventure begins as soon as you board: modern cabins, the highest safety standards and a panorama resembling a window seat in business class underline the journey through the breathtaking Alpine panorama. The spectacular cable car journey around the Matterhorn is like flying over the Alps: classy, emotional and with numerous highlights.
Whether it's the highest glacier palace in the world, the viewing platform at 3,883 metres above sea level with views of 38 four-thousand-metre peaks and 14 glaciers in three countries, or the border crossing between Switzerland and Italy at almost 3,500 metres above sea level. The Matterhorn Alpine Crossing is an experience that combines the comfort of a cable car with the flair of an exclusive airline. Whether as a day trip or part of a longer itinerary through Europe, it is more than just a journey: it is an unforgettable experience – we promise.
Soon, the feeling of flying over this spectacular transalpine crossing will be even more intense thanks to the convenient luggage transport service. This will not only make the Matterhorn Alpine Crossing more comfortable, but also an entirely unique experience for guests from all over the world. Just like when flying, guests can check in their luggage at the baggage counter in Zermatt or Cervinia before boarding and begin their journey in a relaxed manner. True to the motto: ‘Sit back and relax.’
